Many Arts & Entertainment clients, such as LeQuire Gallery and WashingtonDCHeadshots.com, approach the Cinnamon Entertainment Group LLC and Digital Media Nashville to provide the Best Nashville SEO service. These small to mid sized businesses prefer the SEO expertise in the performing and fine arts industry to drive leads, improve sales and increase conversion online.
CEG LLC takes a holistic approach to solving today’s organic search problems for the Arts & Entertainment industry. We start by analyzing your Organic Search goals and help create a plan to curate original content to meet those goals. Our writers are often hired on an ad hoc, supplemental basis to answer Frequently Asked Questions (FAQ) and drive relevancy for head keyword terms.
We use the latest SEO tools in the industry such as Bright Edge, Conductor, Search Metrics and Botify for rank tracking and keyword research. We also leverage Local SEO tools and firms such as RIO SEO, GoLocal, Bright Local, SweetIQ.com, and Moz Local to fix, edit or add business listings in such directories as Google My Business, Bing Places, Yelp, YP and Apple Maps. These tactics help our clients get seen in Local 3 pack SERPs and boost relevancy for head terms.
We also take advantage of the best practices in schema markup using JSON-LD for Organization, LocalBusiness, AggregateRatings, and Video. Our schema techniques enable Arts & Entertainment companies to get Rich Cards on mobile devices and snippets on People Also Ask and Quick Answers in Google.
Arts & Entertainment SEO Consulting Expert in Nashville and New York City!
- Hygiene — Clean up and perfect formatting of title tags, meta data, image alt tags, Headline (H Class), and page character limits
- Webmaster Tools: Google & Bing — XML Site Map Creation and submission
- Robot files– Creation and submission
- Link Density — Placement of the appropriate number of links per keyword researched through Moz.com and Screaming Frog
- *Local SEO — Submission and Clean-up through 3rd party tools to clean up local Business Listings (e.g. Google My Business) — *separate fees apply
- Back-Linking / Link Building– Creation of back link strategy to create authority around certain topics or keywords; guest blog posts
- Copywriting / Content Creation– Creation of SEO specific content from experienced SEO copywriters
- Keyword URLs– Placement of the appropriate number of keywords into the page name URL structure
- Dynamic Page Meta Tags — Creation of meta schema for large enterprise or dynamic pages that created by databases and latent semantic indexing
- Schema Optimization — Optimization of schema for Product, Company and/or Aggregate Rating
- AMP — Creation of Accelerated Mobile Pages
- Social Media SEO — Executing a Social SEO Strategy (Google+, Instagram, SnapChat, Twitter, Facebook, LinkedIn)
- Bonus Capabilities — Strong experience with Conductor, RioSEO, GoLocal, BrightLocal, CanIRank.com, Botify, Search Metrics, LinkBird and Bright Edge SEO Enterprise Software Keyword Tools
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In order to track performance, CEG LLC connects our Arts & Entertainment clients Webmasters Tools (aka Google Search Console) to Google Analytics to measure lead capture, website traffic and online sales conversion.
When possible, CEG LLC will often create, plan and execute A/B Testing through Google Optimize to drive lift in conversion and improve Growth Hacking capabilities. This often will be leveraged on mobile devices through Mobile App testing using such tools as Apptimize, Leanplum, Taplytics (iOS only), Tune, Splitforce (now owned by Localytics), Swrve, and perhaps Optimizely.
We accomplish this by doing the following:
Whats the Best Digital Marketing Firm for PPC, Paid Search and Search Engine Marketing for Arts & Entertainment firms?
Pay Per Click / SEM — Search Engine Marketing
- Channel & Media — Target prospects using Google or Bing as well as on social media channels such as Facebook, Twitter, Instagram, SnapChat and more
- Keyword Research — Bidding on the most relevant terms or phrases related to your business
- Ad Groups & Campaigns — Segmenting your keywords into Ad Groups and Campaigns by genre, branded, locations, accessories or competitive terms including bid management
- PPC Ad Copy Testing — Through our tools, we offer the best A/B PPC Ad Copy testing on the market today including the Headline and the Call to Action
- Localization — Do you have too many markets? Or perhaps very targeted locations? Can’t seem to target them correctly? Lets us help!
- Call Extensions & Call Tracking — Get great results by driving Customers to the phone! Track customers using Dialog Tech’s call tracking technology
- Dynamic Insertion — Placing the keyword a user types into a search engine directly into the ad
- PPC Bid Automation — Do have thousands of keywords? Can’t seem to manage them all manually? Then let us automate your keywords using the latest big management tools: Kenshoo, Marin Software, Optimine, Acquisio, WordStream, Kentico
- Negative Keywords — Suppressing your ad when certain keywords not related to your business (such as competitor names) are searched
- Copywriting -Improving the copy of your and landing page to help improve click-thrus and conversions
- Landing Page Optimization — Improving landing page design and relevancy score against ad copy
- Conversion Rate Optimization — A/B & Multi-Variate Testing — Improving conversion through a series of tests and web analytics by changing the offer on the landing page by the 4 Ps of Marketing: price, position, placement and promotion.
Banners, Programmatic Display Advertising for Arts & Entertainment in Nashville and New York City!
Web Display Advertising — CPM / eCPM / CPA / CPL / CPC Media Buyin
Best Email Marketing Firm for Arts & Entertainment in Nashville and New York!
CEG LLC / Digital Media Nashville can help you to design, develop (HTML) and deliver email blasts, drip campaigns, eNewsletters and auto-responders for direct marketing purposes that help you create or target your qualified list of existing or potential clients, customers or leads. Our email capabilities include:
Lead & Customer Email Nurturing — including compelling subject lines, HTML Design and embedded video. We can build and create email templates, eNewsletter copy and content and automation programs to ensure your email success. We can also help you track:
- Open Rates -the % of email recipients that have been sent an email and have decided to view it from any given list
- Bounce Backs — The number of email addresses that have been returned to the sender either because the email address of the sender was blocked (by the recipient) or the recipient’s email address has been changed, removed, deleted or rendered outdated.
- Read Receipts — The number of email recipients that have read the email from the sender
- Click-Throughs — The total number of times any given link inside the content of the sender’s email has been clicked by the recipient from a given email blast
- Click-Through Rate — The % of times all the email recipients have clicked through a link inside the content of the sender’s email from a given email blast
- Auto-Responders — An automated email message either sent from the email sender or Technology Marketing Lead Demand Generation Tool to the recipient as a result of sending or receiving an email at the appropriate time
- Email List Management — The process a scrubbing, merge / purge large email lists for the purposes of keeping it updated with current recipient email addresses without duplication. We partner with large data warehouses for list verification
- Drip Campaigns & A/B Email Testing — We automate Drip Campaigns using the latest email marketing tools — SilverPop, Emma, ConstantContact, Adobe Campaign, MailChimp, Salesforce ExactTarget / Pardot, Magento, HubSpot and Marketo. We also A/B Test email subject lines and body content to ensure the highest delivery and open rates in the business.
Best Personalization & Marketing Automation for Arts & Entertainment in Nashville & New York!
CEG LLC / Digital Media Nashville is your resource for the Adobe Marketing Cloud and HubSpot. We provide strategic project management and campaign delivery using the latest Adobe tools, technology marketing automation including:
